PERSONAL BEST
EVENT PLANNING, CREATIVE DIRECTION + BRANDING
PERSONAL BEST began as a small weekly ladies’ night at HiTops Los Feliz and grew into a packed monthly club, becoming a staple for LA’s sapphic community named a “hot-to-go” party by the LA Times. I developed and executed the event’s full identity and branding—from concept to promotion—including logo design, flyers, posters, t-shirts, neon signage, and video visuals.
