PERSONAL BEST
EVENT PLANNING, CREATIVE DIRECTION + BRANDING
What started as a weekly ladies' night became a cultural staple. PERSONAL BEST grew from a small residency at HiTops Los Feliz into a packed monthly party, going viral on TikTok and landing on the LA Times' radar as a 'hot-to-go' event for LA's sapphic community. I owned the full creative vision — from brand identity and logo design to flyers, posters, t-shirts, neon signage, and video visuals.
